Investor’s Behaviour: A Conceptual Framework

This article aims to provide a more comprehensive analysis of the investor’s behaviour. To do so, we first address concept individual behaviour which lacks rigorous, precise definition that would be unanimously accepted. The multidimensional nature and complexity human are approached from both psychological financial point view, by examining its relationship with genetic structure, psychic structure social environment. Secondly, investigate concepts homo economicus sapiens related traditional economic models, behavioural finances approach, respectively, highlighting “normality” investors, who cannot limited mathematical policy models. At same time, stress importance evolution along constantly developing environment new challenges changes faced markets.